There are ongoing challenges for translators created by globalization and the nature of the market economy. Translators not only require outstanding translation skills, which guarantee accuracy and fluency, but also need exemplary writing talent. This in turn demands cultural sensitivity and linguistic creativity in order to better accommodate the needs of local markets and therefore attract potential consumers.
Relevant translation involves as much about creativity in writing as it does mere technical translation, which implies that readability and attractiveness should be given greater priority - though accuracy is obviously very important as well.
This is exactly what we have been doing throughout our translation careers. Combining translation expertise with writing talent, multi-disciplinary work experience and cultural sensitivity, we consistently provide quality transcreation services for international companies who are aggressively expanding their market share in China, the world's second largest economy.
Our long list of clients asking for such services includes leading brands such as Apple, ABBYY and Daimler AG.
Relevant translation involves as much about creativity in writing as it does mere technical translation, which implies that readability and attractiveness should be given greater priority - though accuracy is obviously very important as well.
This is exactly what we have been doing throughout our translation careers. Combining translation expertise with writing talent, multi-disciplinary work experience and cultural sensitivity, we consistently provide quality transcreation services for international companies who are aggressively expanding their market share in China, the world's second largest economy.
Our long list of clients asking for such services includes leading brands such as Apple, ABBYY and Daimler AG.